Empowerment Mechanism and Path of Brand Agriculture for the High-Quality Development of Longjiang′s Soybean Industry from the Perspective of New-Quality Productive Forces[J].Soybean Science,2025,(05):146-155.
新质生产力视角下品牌农业对龙江大豆产业高质量发展的赋能机制与路径研究
- Title:
- Empowerment Mechanism and Path of Brand Agriculture for the High-Quality Development of Longjiang′s Soybean Industry from the Perspective of New-Quality Productive Forces
- 文献标志码:
- A
- 摘要:
- 本研究以深入贯彻党的二十大精神为指引，紧密围绕习近平总书记关于“三农”工作的重要论述，聚焦于“黑土优品”品牌建设，旨在借助品牌农业的效能，推动黑龙江大豆产业达成高质量发展的新突破。研究发现，大豆作为“黑土优品”的关键代表，虽其市场需求呈现持续稳健增长的态势，但也面临着行业内愈发激烈的竞争环境。为有效应对这一挑战，本研究提出，大豆产业的高质量发展应以坚实的品牌建设为基石，涵盖强化品牌意识、科学谋划品牌形象与定位、持续推进技术创新与产品迭代升级、着力加强品牌管理以及高端人才的引进与培育等多维度赋能策略。同时，深入探讨了如何将各要素有机融合，构建一套具有实践可行性的实施路径，以期助力黑龙江省大豆产业在品牌农业的引领下，迈向更高水平、更高质量的发展阶段。
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